The first store Dona Erago, located in Bragança, started its activity in 1981.
The main purpose was direct selling to the local population and to meet specific needs of the Spanish neighbours.
The need of a wider expansion led to seek other locations of the country, not only with higher population rates but also where it was perceptive that the products Dona Erago would make the difference among its competitors.
With these premises in mind, the strategy found was to start establishing stores in Lisbon area: Odivelas, Moscavide, Cova da Piedade, Baixa da Banheira, Alto Seixalinho, Barreiro, Setúbal, Montijo, and more recently to other places like Coimbra.
Every store was born with very hard work and effort, keeping in mind the idiosyncrasies of the region to offer the most suitable products for the populations.